Leverage social media to boost insurance sales

Leveraging Social Media

As more and more technological breakthroughs are made, social media has become a critical part of the insurance industry. Platforms such as Facebook and LinkedIn have powerful tools to increase your reach and boost your insurance sales. Moreover, reaching out to prospects is much easier through social media, provided you post great content that drives traffic to your website.

Another benefit of leveraging social media to polish your insurance operations is the minimal effort and cost. All it takes is knowledge and creativity to properly interact with your customers online.

To help you take the right approach to your insurance company’s social media efforts, we’ll list some of the most useful strategies you can apply to drive your insurance sales. Additionally, they can help you market your services better and reach more prospects.

Best practices for boosting insurance sales
What Are the Best Practices for Boosting Insurance Sales Through Social Media?

Once you’ve created profiles on different platforms, here’s what you can do to offer a better customer experience and generate more insurance sales with your initiatives:

Create Brand Awareness

Right from the start of your operations, you’ll want to come up with a brand identity to which your target customers can relate. Whether you decide to host cultural events or publicly support charity groups, it’s crucial to set the tone with your brand using social media to reach a large audience.

Set Up a Comprehensive Webpage

Insurance companies planning to allocate some of their marketing efforts online need a comprehensive and well-designed website. It plays a vital role in making your presence felt on social media.

Since your webpage will be the go-to site for questions, it’s a good idea to set up a chatbot, a computer program that uses artificial intelligence to chat with customers online. This is because nearly 1.5 billion people use chatbots for support, which is why you can expect some of your customers to embrace the same approach when looking for answers.

Create Useful and Relevant Content

Whether you’re creating an infographic or blog post, make sure your content provides relevant information to your target customers. To do this, you need to stay up to speed with the burning issues in the insurance industries and come up with content covering these topics. Also, the content needs to be concise and detailed since your followers will look for quality and not quantity.

Share Other People’s Content

Considering that you’re running an insurance business and not a content writing company, your customers should always be able to turn to you for useful, relevant information. For this reason, share relevant posts from your industry’s thought leaders to complement your native content. Establishing relationships with prominent industry names can improve your website’s visibility and allow you to target more people with your marketing efforts.

Post Regularly

Reaching out to your customers regularly is key to reinforcing your presence on social media and starting relationships. So, persuade your followers to stick with you by providing regular posts (daily, weekly, etc.) on all your platforms, including LinkedIn, Twitter, and Facebook.

Include Videos and Pictures

Incorporating media into your content is a great way to make your posts more shareable and promote follower interaction. Again, the videos and pictures you include need to be relevant to the content on the website. Also, try to avoid posting the same or similar pictures too often.

Generate Leads

Not only is social media perfect for establishing an online presence, but it can also help you grow your company. This is where generating leads comes into play. By setting up webinars or sending regular emails, you can ensure that your customers have a better experience interacting with your website.

You can optimize your lead generation efforts in many ways:

  • Enhance your profile – Your clients need to be able to find you easily and get to know you. For this reason, your profiles should clearly present your services and provide contact information (e.g., email or phone).
  • Establish useful connections – Subscribe to LinkedIn Premium to get in touch with people responsible for getting coverage.
  • Monitor brand mentions – It’s always good to know where your brand name appears to avoid missing out on potential sales opportunities. To that end, you can check out some social media management platforms that keep track of your brand mentions.
  • Create contests – Include incentives, such as contests, to attract more attention to your social media websites. The email addresses collected from the entries can be used for future promotional efforts. But make sure to check the regulations in your state before designing a contest to avoid violating privacy laws.
Train Your Employees

Next, your employees need to be adequately trained in insurance sales to provide your customers with factual and relevant information. A great solution to this is integrating with a learning experience platform (LXP), such as Learnsure. One of the reasons Learnsure is the ideal option is that it offers diverse skill development methods, such as simulations, gamification, and microlearning. The learning material is specially designed for insurance companies.

Teaching your employees about compliance and other insurance-related affairs is crucial if you want to engage with an online audience. Since using social media is 75% more likely to trigger more traffic, you can expect exposure to more people. Providing them with inaccurate information can only lead to dissatisfied clients who may turn to other companies if your online services aren’t satisfactory. Therefore, train your employees with Learnsure to allow for a better e-learning experience and greater knowledge retention.

Once you integrate with our platform, we’ll apply numerous approaches, such as personalized and simulated learning. In this way, the experience will be fully engaging and your team members will know exactly how to apply the newly acquired skills on social media. More specifically, they will improve their ability to announce new coverage options or product lines, cross-sell to current clients, and post persuasive success stories. The customers will recognize your employees’ expertise, meaning that more potential buyers will be on their way.

Analyze Results and Modify Your Approach

Whether you’re using Google Analytics or Facebook Insights, don’t forget to regularly check the performance of your posts. This way, you’ll see which topics have gained traction among your target audience. Based on these results, you’ll understand what your customers expect, allowing you to modify future posts.

Make Every Marketing Effort Count

Social media is a great way to spread the word about your company and generate more sales. One of the most significant advantages of utilizing it is access to a vast audience. However, creating a profile isn’t enough to market your services adequately. You need to offer excellent content and nurture leads that will help your business grow.

To make certain that your team members appropriately interact with online prospects, organize comprehensive, technology-centred insurance training using Learnsure. Give our platform a go and check out how you can enhance your workplace learning. Don’t miss out on optimal workplace training solutions to improve your customer relations.

User-generated content for better learning outcomes

User Generated Content

Keeping learners engaged is not an easy job. Companies are deploying innovative strategies like user-generated content (UGC) to encourage employees to use their knowledge and share it with other team members. A lot of data supports that UGC is a powerful business tool that can help your company grow faster than ever.  By applying UGC, the companies can gain the trust of their employees and ramp up their learning and development efforts. 

In this article, we’ll discuss user-generated content and how it can help you polish your employee training and development strategies.

User generated content
What is user-generated content?

UGC has become a major part of the digital business world. In workplace terms, the term refers to any content (photographs, videos, reviews, etc.) created and delivered by employees themselves. It has become extremely popular because it powers activity and engagement in employees who wouldn’t participate otherwise. It provides your team members with the opportunity to be more immersed in the production of content influencing the product or service your business specializes in.

This type of organization allows for equal participation. Other than that, your employees can contribute to the conversation about various projects without requiring managers to lead the way. As a result, UGC is an excellent way to elicit more creativity from your employees by promoting their input.

Why Is User-Generated Content Important for Your Business?

By setting up a training process revolving around UGC, you can expect better learning outcomes. Since it exposes participants to environments similar to the digital content consumed outside of work, they’ll absorb the knowledge shared by other participants more readily.

The UGC works because it naturally draws people to visual content. It makes the learning process more immersive, which is why you should stop pushing your content. Instead, give your team members the chance to create content themselves. Over time, they’ll eagerly structure their training by formulating plans, resulting in learners who want to make their training activities as fruitful as possible.

Another advantage of employing UGC is the knowledge sharing that occurs in every session. It allows you to include the most successful people within your business instead of those from external organizations. More experienced team members can share their knowledge and expertise with the rest, allowing for personalized learning. Once everyone has been presented with the best practices in your line of business, they’ll want to replicate those actions to improve themselves.

All of this combined builds close bonds in your community. Moreover, it engages participants to a much greater extent than ready-made content published by third parties.

How Do You Apply UGC to the Workplace?

The easiest way to integrate UGC initiatives into your corporate training is through LXP technology. It consists of many features that will improve your employees’ learning experience:

Content Creation

LXPs support user-generated content produced by end-users. Your employees can have editors who create lessons and posts that include documents, videos, images, and hyperlinks. Other users can leave comments and ratings on the lessons and posts.

AI-Driven Training and Recommendations

Some LXPs absorb training content, such as videos and documents, and implement AI e-learning to establish the purpose of the learning material. In turn, AI can trigger microlearning, recommendations, and training. In some cases, LXPs can perceive individual instructional needs and skip to a certain point in a video to find the perfect starting point for a given learner.

Content Curation

LXPs offer machine learning features that intelligently organize content found on the internet and provide personalized recommendations. Additionally, learners can manually collect third-party and internal content and share it with their peers.

Why Is LXP Technology Beneficial?

We’ve already mentioned some of the advantages of LXP learning, and here’s the summary:

Tailored Learning paths

LXPs guide your team members’ learning paths with personalized recommendations. As a result, your employees may have more to gain from the platform arising out of interactions and content directed at various learning goals. Moreover, administrators can manually configure recommendations to fit each user.

Agile Learning

Unlike traditional learning methods that require upfront planning, LXPs allow you to set up learning activities on-the-spot. This ensures an agile learning experience since the content is delivered flexibly and quickly in the natural workflow. There’s also the possibility to add microlearning content to solve particular needs, making it easier to accomplish learning goals under a busy schedule.

What Will Future Learning Look Like?

If you embrace UGC and other creative learning methods, such as design thinking, you’ll fully prepare your company  It will require you to base your training activities according to employee needs and ensure engagement, participation, and opportunities to acquire new skills and ideas. Cutting-edge technology and LXPs enable you to achieve this goal in a time-saving and efficient manner.

A significant part of future workplace training will have to do with social learning. It’s a concept where employees learn by observing other peoples’ behaviours and their outcomes. At the end of the process, good forms of behaviour are promoted, whereas the bad ones are dispensed with.

As opposed to conventional methods that have a lower retention rate, social learning is much more efficient. Nowadays, people take to traits and things that they can retain more easily for having used them to solve real-life problems. This is where social learning comes in handy since it allows for a more practical learning environment and addresses the deficiencies of past learning methods.

Social learning also has to do with learners’ ability to absorb and replicate ideal forms of behaviour. In this regard, it’s a useful addition to UGC, given that both concepts centre on paying attention to and retaining model forms of behaviour. As a result, having your employees learn in a UGC-driven environment from an experienced role model is an efficient way to teach them useful skills and techniques.

On to You

Although UGC brings with it somewhat nebulous concepts, now you know how all of them can help you train and develop your employees. Setting up UGC-focused activities will make your employees more immersed in the process and help them learn practical skills much faster.

To ensure proper application of UGC and related workplace learning concepts, reach out to Learnsure. We are the leading employee training solution on the market and know how to implement any contemporary workplace training method. Book our services and you’ll be on the right track.

A dig into the theory of social learning

Social theory of learning

The daily lives of humans are filled with innumerable experiences, the experience of good and bad; of success and failure; of happiness and sorrow. What one perceives of these experiences is subjective and forms diverse individual personalities. This is what the theory of social learning does, it draws an individual’s behaviour from their experiences. The environment and societal interactions tell a lot about an individual’s personality. Both of these factors have a vital role to decide, how a person would react to a situation?

It thus has a separate significance in the world of learning.

The conventional way of learning has a comparatively less retention rate than the modern developed ways. Social learning has a different impact and outcome in today’s scenario as with the developing and evolving nature humans tend to adapt things and traits which can be carried along easily because all their learning comes to test when they face actual problems in reality and when they are in a situation to decide upon. Social learning in today’s time is also about the ability to connect and stay together and have peace as the action is what the reaction is based upon. Observational learning is quite evident in these modern times where one has started to keenly observe and interpret things and situations they are surrounded with.

Bandura's concept of social learning
Bandura’s concept and the principle of social learning

The theory propounded by Bandura is about classical conditioning as well as operant conditioning wherein mediating process occurs between stimuli and responses. The theory given by Bandura further states that behaviour is learned from the environment through the process of observational learning. The key elements of his theory are:

  1. Attention – The extent to which we manifest behaviour that is further imitated.
  2. Retention – The ability to remember the behaviour noticed which is not always remembered which also prevents imitation.
  3. Reproduction – The ability to execute the behaviour that the model demonstrated. Ability plays a critical role in reproduction.
  4. Motivation – The reward and punishment that follow a behaviour that is considered by the observer.

This theory emphasizes the importance of observing and modelling the behaviour, attitudes and emotional reactions of others in our surrounding.

The changing world and the rapid growth of development have also resulted in the demand for socialization which also has a very strong impact on an individual’s behaviour wherein they are prepared for a social lifestyle.

Socialization has also enhanced the human outlook where they get to involve themselves, learn things to which they were never familiar with before and this aspect which is highly involved in this social learning is the cultural aspect and outlook.

Social learning is a concept where people learn by observing the behaviour of others, the outcomes of that behaviour are the end result be it good or bad as the good is being inculcated and the bad outcome is left behind.

At Learnsure, our learning programs use the principles of social learning to engage learners at a deeper level. Our Certificate programs are designed to make social learning a tool to build confidence and improve the mental strength of the learner.