Leverage social media to boost insurance sales

As more and more technological breakthroughs are made, social media has become a critical part of the insurance industry. Platforms such as Facebook and LinkedIn have powerful tools to increase your reach and boost your insurance sales. Moreover, reaching out to prospects is much easier through social media, provided you post great content that drives traffic to your website.

Another benefit of leveraging social media to polish your insurance operations is the minimal effort and cost. All it takes is knowledge and creativity to properly interact with your customers online.

To help you take the right approach to your insurance company’s social media efforts, we’ll list some of the most useful strategies you can apply. They can help you market your services better and reach more prospects.

What Are the Best Practices for Boosting Insurance Sales Through Social Media?

Once you’ve created profiles on different platforms, here’s what you can do to offer a better customer experience and generate more sales with your initiatives:

Create Brand Awareness

Right from the start of your operations, you’ll want to come up with a brand identity to which your target customers can relate. Whether you decide to host cultural events or publicly support charity groups, it’s crucial to set the tone with your brand using social media to reach a large audience.

Set Up a Comprehensive Webpage

Insurance companies planning to allocate some of their marketing efforts online need a comprehensive and well-designed website. It plays a vital role in making your presence felt on social media.

Since your webpage will be the go-to site for questions, it’s a good idea to set up a chatbot, a computer program that uses artificial intelligence to chat with customers online. This is because nearly 1.5 billion people use chatbots for support, which is why you can expect some of your customers to embrace the same approach when looking for answers.

Create Useful and Relevant Content

Whether you’re creating an infographic or blog post, make sure your content provides relevant information to your target customers. To do this, you need to stay up to speed with the burning issues in the insurance industries and come up with content covering these topics. Also, the content needs to be concise and detailed since your followers will look for quality and not quantity.

Share Other People’s Content

Considering that you’re running an insurance business and not a content writing company, your customers should always be able to turn to you for useful, relevant information. For this reason, share relevant posts from your industry’s thought leaders to complement your native content. Establishing relationships with prominent industry names can improve your website’s visibility and allow you to target more people with your marketing efforts.

Post Regularly

Reaching out to your customers regularly is key to reinforcing your presence on social media and starting relationships. So, persuade your followers to stick with you by providing regular posts (daily, weekly, etc.) on all your platforms, including LinkedIn, Twitter, and Facebook.

Include Videos and Pictures

Incorporating media into your content is a great way to make your posts more shareable and promote follower interaction. Again, the videos and pictures you include need to be relevant to the content on the website. Also, try to avoid posting the same or similar pictures too often.

Generate Leads

Not only is social media perfect for establishing an online presence, but it can also help you grow your company. This is where generating leads comes into play. By setting up webinars or sending regular emails, you can ensure that your customers have a better experience interacting with your website.

You can optimize your lead generation efforts in many ways:

  • Enhance your profile – Your clients need to be able to find you easily and get to know you. For this reason, your profiles should clearly present your services and provide contact information (e.g., email or phone).
  • Establish useful connections – Subscribe to LinkedIn Premium to get in touch with people responsible for getting coverage.
  • Monitor brand mentions – It’s always good to know where your brand name appears to avoid missing out on potential sales opportunities. To that end, you can check out some social media management platforms that keep track of your brand mentions.
  • Create contests – Include incentives, such as contests, to attract more attention to your social media websites. The email addresses collected from the entries can be used for future promotional efforts. But make sure to check the regulations in your state before designing a contest to avoid violating privacy laws.
Train Your Employees

Next, your employees need to be adequately trained in insurance matters to provide your customers with factual and relevant information. A great solution to this is integrating with a learning experience platform (LXP), such as Learnsure. One of the reasons Learnsure is the ideal option is that it offers diverse skill development methods, such as simulations, gamification, and microlearning. The learning material is specially designed for insurance companies.

Teaching your employees about compliance and other insurance-related affairs is crucial if you want to engage with an online audience. Since using social media is 75% more likely to trigger more traffic, you can expect exposure to more people. Providing them with inaccurate information can only lead to dissatisfied clients who may turn to other companies if your online services aren’t satisfactory. Therefore, train your employees with Learnsure to allow for a better e-learning experience and greater knowledge retention.

Once you integrate with our platform, we’ll apply numerous approaches, such as personalized and simulated learning. In this way, the experience will be fully engaging and your team members will know exactly how to apply the newly acquired skills on social media. More specifically, they will improve their ability to announce new coverage options or product lines, cross-sell to current clients, and post persuasive success stories. The customers will recognize your employees’ expertise, meaning that more potential buyers will be on their way.

Analyze Results and Modify Your Approach

Whether you’re using Google Analytics or Facebook Insights, don’t forget to regularly check the performance of your posts. This way, you’ll see which topics have gained traction among your target audience. Based on these results, you’ll understand what your customers expect, allowing you to modify future posts.

Make Every Marketing Effort Count

Social media is a great way to spread the word about your company and generate more sales. One of the most significant advantages of utilizing it is access to a vast audience. However, creating a profile isn’t enough to market your services adequately. You need to offer excellent content and nurture leads that will help your business grow.

To make certain that your team members appropriately interact with online prospects, organize comprehensive, technology-centred insurance training using Learnsure. Give our platform a go and check out how you can enhance your workplace learning. Don’t miss out on optimal workplace training solutions to improve your customer relations.

Gamification and workplace training: a match made in heaven

Gamification has become an integral part of the corporate world. Many businesses have adopted this innovative approach to workplace training due to all the benefits the method brings to the table. It’s become a well-established productivity tool, and employees who use gamification in learning new skills find the strategy quite engaging.

But what exactly makes gamification one of the best job training solutions, and how can you apply it in your company? Let’s get into the nuts and bolts of this important motivational tool.

What is gamification in corporate training?

Gamification can be defined as an approach to employee skill development that incorporates gaming elements in non-gaming situations. In a corporate environment, managers employ gamification to increase their staff’s motivation, ensure a fun learning environment, enhance engagement, and help the employees learn much-needed skills more efficiently.

Effective gamification strategies offer high completion rates and improved retention. The method can also help business owners complement their learning experience platform (LXP) to provide more engaging entertainment during learning and development initiatives.

What are the benefits of gamification?

Whether gamification is used in insurance training or teaching employees how to present new products, statistics show you’re bound to see improved performance. Here’s how gamification can help your workforce:

1. Gamification increases motivation

A learning environment that revolves around gamification requires acceptance from participants to ensure effectiveness. Thankfully, many elements can help you achieve this goal, such as points and badges. More than 80% of employees who take part in gamification activities feel motivated to learn.

They are driven to study voluntarily, whether out of fun, competitive spirit, or perfectionism. As the team is eager to learn, their knowledge retention increases accordingly.

2. It is conducive to great learning habits

When the gaming elements are designed correctly, they can give rise to behaviours that facilitate learning. For instance, you can improve your learners’ knowledge retention by giving them badges for going back to refresh their learning using previous tests. While such initiatives require precise planning, the results you can obtain can be extremely useful.

3. Valuable feedback

Gamification allows learners to understand their strengths and shortcomings. For example, you can give them a badge for managing their time efficiently and withhold a badge due to low accuracy. The employees can use these performance indicators to determine the areas they need to improve upon.

Besides, the feedback lets managers and executives gain insight into the weaknesses of their employees. This way, they can structure gamification sessions to address the biggest weaknesses their workers face and help the participants overcome them.

4. Gamification is engaging

Another huge advantage of using gamification in learning is that it engages the employees. The participants recognize the meaning they draw from gamification activities, which makes them eager to join in. In turn, they are more productive and more likely to stay with your company.

How should you structure gamification activities?

To reap all the benefits of gamification in the workplace, there are several principles you need to follow:

1. Provide autonomy

Gamification programs shouldn’t force employees to study. Instead, the atmosphere should convey the message that they are in charge. In this manner, peoples’ motivation skyrockets and their learning is enhanced.

2. Offer value

No matter how many badges and leaderboards you include, gamification activities won’t be appealing to your team members if they feel the exercises lack substance. The learning needs to provide meaningful results fast, and the employees should be able to apply this experience in real life.

The ideal way to offer value is to set up bite-sized materials that deal with certain work-related problems. Your workers can refer to them when they want to find out how to perform specific tasks and immediately implement their skills.

3. Reinforce learning

The better your team is at specific activities, the more likely they are to revisit them. As a result, gamification is a great way to reinforce learning. But the content needs to be diverse and include interactive quizzes, various rewards, and leaderboards to boost the team’s competitive spirit.

Examples of gamification in the workplace

Gamification leaves you with a lot of room to improvise and develop games that suit your company. Here are a few examples you can use as a starting point of your gamified corporate learning activities:

1. Partial gamification – Quizzes

At the entry-level, you can apply gamification as quizzes or assessment as part of a conventional e-learning course. You can also use it as a challenge in microlearning settings. 

For instance, your quiz can require the participants to make their way through roadblocks. When they reach a roadblock, they need to answer a question or complete a challenge to proceed. With each successful completion, the employees earn bonuses that provide a sense of achievement.

2. Game-based Learning

Another great idea is to turn the learning path into a fun game with badges, scores, and leaderboards. This is especially useful if you want to set up a compliance training session and help new team members learn about official regulations and your company’s code of conduct.

This way, you’ll save your employees from hours of skimming through, for example, extensive anti-bribery and sexual harassment laws. With gamification in the picture, even the most complex topics can be engaging if presented in a fun fashion. Just remember to keep the activities brief and concise so that they contain all the key points without going into unnecessary details.

3. Sales training

Gamification is also perfect for conducting workplace competition in the BFSI sector. By adding gamification elements, such as rewards for completing challenges, your sales agents are encouraged to take a proactive approach to their job and engage in positive initiatives (e.g., professional development and team-building events). Gamification rewards are also not as costly as investing in new employees or raising commissions. For instance, Learnsure’s gamification features allow the participants to connect with the learning material on a deeper level. This is because all the materials are directly related to their trade, ensuring high engagement. Using our platform, you can set up sales competitions that will prepare your workers for real-life challenges. As a result, both individual and overall performance within your company will be boosted. 

Gamification is the way of the future

While traditional workplace training methods can be useful, taking a modern approach like gamification is better suited for today’s corporate world. Much of your staff may consist of millennials, who likely prefer fun and tech-based training methods. That’s why gamification in learning should be your top priority when you want to engage your team and make them motivated to acquire new skills in a fun way.

We’ve given you a few examples of how to implement gamification, but the story doesn’t end there. If you want to see this strategy in its full swing, reach out to Learnsure. We offer polished training methods that will make your workers more productive. Book your demo now and check out our impressive services.