Make no mistake, digital marketing is no longer an emerging trend – it’s a must for insurance companies who want to stay visible and relevant online. A recent study conducted by HubSpot shows that 46% of people would not buy insurance from a company with a poor website. Millennials and younger consumers, according to another study by Accenture, expressed a greater interest in digital services that assist them to make safer, healthier, and more environmentally friendly choices.
These findings reflect a growing trend in digital marketing – one that is becoming increasingly difficult to ignore. In order to stay ahead of the curve, insurance companies must employ digital marketing strategies that will allow them to connect with consumers on a deeper level and increase sales.
At Learnsure AI, we think digital marketing can be a powerful tool for insurance agents looking to increase their sales. By building a strong online presence and using digital marketing techniques, insurance agents can reach a larger audience and generate more leads.
#1: Digital Marketing Strategies
Several digital marketing strategies can be used to increase insurance sales, including search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, content marketing, and email marketing. By implementing these strategies, insurance agents can reach a wider audience and boost their sales.
Search Engine Optimisation:
SEO is a digital marketing strategy that helps insurance agents improve their visibility online. By optimizing their website/ posts for relevant keywords, insurance agents can rank higher in search engine results pages (SERPs), making it more likely that potential customers will find them. For example, if an insurance agent wants to rank for the keyword “vehicle insurance,” they would need to optimize their website and content for that specific term. This will help them rank higher in SERPs when someone searches for that term, making it more likely that they’ll generate a lead.
PPC is another digital marketing strategy that can be used to increase insurance sales. PPC is an effective way to reach potential customers who are actively searching for insurance products online. Insurance agents can create PPC ads and target them to specific keywords related to their products. When someone searches for one of these keywords, your ad will appear in the SERPs. If they click on your ad, you’ll pay a fee to the advertising platform. PPC is an effective way to generate leads and increase sales. You can capture potential customers who are actively searching for what you offer, and you only pay when someone clicks on your ad.
Social Media Marketing:
Social media marketing is another digital marketing strategy that can be used to increase insurance sales. By creating engaging content and building a strong social media presence, insurance agents can reach a larger audience and generate more leads. Insurance agents can use social media to post updates, share blog articles, and promote special offers. By building a strong social media presence, insurance agents can increase their reach and boost their sales.
Insurance agents can use email marketing to stay in touch with current and potential customers. By sending out monthly newsletters, insurance agents can keep their audience updated on new products, special offers, and company news. Email marketing is a great way to build relationships with potential and current customers. It’s also an effective way to increase sales.
By creating helpful and informative content, insurance agents can attract potential customers to their website and generate leads. Content marketing can be used to create blog articles, infographics, e-books, and more. By providing valuable information, insurance agents can build trust with potential customers and increase their chances of making a sale. Also, agents can conduct weekly webinars or podcasts for their audience and offer a free insurance quote in exchange for contact information.
#2: Digital Data Analysis
While digital marketing helps you reach a larger audience and generate more leads, it also allows you to track your results and analyze your performance. By tracking your digital marketing campaigns, you can see which strategies are working and which need to be improved. This data can help you make adjustments to your digital marketing plan and increase your sales.
Some of the most important metrics to track include:
- Website Traffic
- Lead Generation
- Conversion Rate
- Social Media Engagement
More importantly, it helps you understand your consumers better. Through digital marketing, you can track consumer behavior and see how they interact with your website/content. You can also look at overall behavior trends to help guide your marketing decisions. This data is valuable in understanding what works and what doesn’t with your digital marketing campaigns.
Digital data can also help insurance companies better tailor and target their offerings to meet consumer demand for greater value by providing usage- and behavior-based coverage. In other words, digital data can help you create products that are more likely to be successful in the market.
For example, let’s say you’re an insurance company that offers pet insurance. By analyzing digital data, you may realize that a significant portion of your website traffic comes from people searching for “dog insurance.” This information can help you create new content or products that are tailored to this audience. As a result, you may see an increase in sales and conversions.
#3: Digital Tools
In addition to digital marketing, insurance companies can use digital sales and service tools to increase sales. Digital tools such as live chat and digital signatures can help insurance companies close more sales and provide a better customer experience. Also, digital tools such as digital forms and e-applications can help insurance companies save time and increase efficiency.
Digital tools can also be used to cross-sell and upsell insurance products. For example, if a customer is interested in buying car insurance, the agent can offer to add on renters insurance or life insurance. By using digital tools, insurance companies can increase sales and provide a better customer experience.
Digital marketing is a powerful tool that can be used to increase insurance sales. By building a strong online presence and using digital marketing techniques, insurance agents can reach a larger audience and generate more leads. Try implementing some of the strategies above to see an increase in your insurance sales. If you are looking to train yourself or your team in-depth, we have designed a digital marketing course especially for insurance advisors, contact us to know more!